Event details

Smiley Sam is back and he's got the biggest smile (and heart!) this side of the North Pole.

This Christmas, our jolliest festive friend is touring local high streets to spread joy, raise smiles and help wrap families in care. Expect laughter, hugs and a sprinkle of Christmas magic - all for an incredible cause.

Where can I find Smiley Sam?

He'll be popping up in town centrse, streets and supermarkets across Luton from December. If you see his cheery faces and signature sparkled, come say hello, snap a selfie and share the love.