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privacy & cookies

(Last updated April 2024)

The term ‘Mum’s Guide To Limited’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is at 17 Park Avenue South, Harpenden, Hertfordshire AL5 2DZ. Our company is registered in England and Wales under registration number 08045592. The term ‘you’ refers to the user or viewer of our website.

The data controller responsible in respect of the information collected on our website is Mum’s Guide To Limited.  Our data protection registration number is PZ318299.


We are committed to protecting and respecting your privacy.  This Policy sets out how we will treat any personal information we collect from you or that you provide to us. By visiting www.mumsguideto.co.uk you are accepting and consenting to the practices described in this Policy.

The information we collect

If you are simply visiting our website to view information we will not collect any personal data about you.  We may collect general information about your browsing patterns, but this aggregate information is only used to analyse, manage and develop the website and is not linked to any individual.  (Please see Cookie information below.)

If you voluntarily choose to share personal data with us you are consenting that we may collect, store and use that personal information in the following way:

The reason you choose to submit personal information to us: The personal information we will collect, store and use for that reason:
To receive our newsletter Your email address.
To leave a recommendation on our website Your name and email address
To enter one of our prize draws, competitions or other promotions which we run from time to time Your name, postal address, email address and telephone number.
To nominate or vote for a business or organisation in our Awards which we may run from time to time Your name, email address and, for votes submitted via our online form, your IP address.
To submit a listing, event or any other content for inclusion on our website or in our newsletter Your email address, and for some content your name, postal address, and telephone number.  For listings submitted via our online form we also store your IP address.
You email us with a request or enquiry Any personal information you include in the email.  The email will be stored on our email servers for as long as we require it to deal with your query or carry out your request.

We will also collect, store and use your name, email address, telephone number and postal address if you run any business, establishment, club or group which we choose to list and include on our website.  We will only do so when that personal information is already in the public domain and we have a legitimate interest in including it on our website because it is a business, establishment, club or group which is open to members of the public and therefore open to our website users.

We do not store any information from searches undertaken by users of our website.

Use and storage of your personal information

Personal information submitted to us via this website or obtained by us will only be used for the purposes we have specified. 

All personal information is stored securely and dealt with in accordance with The Data Protection Act 2018 and the UK General Data Protection Regulations.

Sharing of your personal information

We collect aggregate user information to provide to potential advertisers with statistical information about our users, but this information will not be used to identify any individual user – see Cookies below.

We also share information about your use of our website with our advertising and analytics partners, but this information does not identify any individual user.

From time to time we may use third party suppliers to provide some of our services to you.  These third parties have been carefully chosen and all comply with the relevant data protection legislation.    

Our main third party providers are:

If you enter a competition, prize-draw or other promotion you give us permission to pass on your personal information to any third party prize supplier so that they can contact you should you win the competition, prize-draw or promotion.   Should you not win the competition, prize-draw or promotion your personal information will not be passed on without first obtaining your express consent.

Other than as set out above, any personal information you provide to us will only be used by us.  It will not be supplied to anyone else without first obtaining your express consent, unless we are obliged or permitted by law to disclose it.

About cookies and the way we use them

A cookie is a small text file that is placed on your computer when you visit a website.  You can find out more about cookies here: www.allaboutcookies.org

We use cookies on our website to track information about how visitors use our website.  This helps us to improve the website for our users.

Like most websites we use Google Analytics to track information about your computer and about your visits to and use of our website (geographical location, web browser type and version, operating system, referral source, length of visit, your activity on the website, page views, website navigation and the website you exit to).  We use this information to find out how many people use our website and to analyse how they navigate and use our website.  We use a standard implementation of Google Analytics and have turned on anonymised IP addresses, which means that none of this information personally identifies you to us or Google. We would also refer you to Google’s own Privacy Policy

Our advertising affiliate programme, Google Adsense, may also place cookies on your browser. By clicking on adverts placed via this affiliate program you will be directed to the advertiser's website via the internet domains of the affiliate programs and you should be aware that these domains also use Cookies.  If you consent via the Google pop-up consent box, Google will display personalised adverts based on information such as your browsing history and app data, otherwise any Google adverts displayed will not be personalised and will not use any personal data. You can find out more about how Google uses information from our website here: www.google.com/policies/technologies/partner-sites/.  

Banner adverts placed on our website by us, on behalf of customers of Mum's Guide To Ltd, are not personalised and we do not share any personal data with them.  On request we may share generic information about how many clicks or views their advert received. 

We will not place any cookies for our own use on your computer until you have consented via the banner which appears at the bottom of the page.  Once you have clicked Yes or No the notice will disappear.

You can delete any cookies we have placed on your computer and block any future cookies by following the instructions here: www.allaboutcookies.org/manage-cookies. However, if you block all cookies (including essential cookies) you may not be able to access all or parts of our website.

The cookies we place on your computer do not contain any personal or identifiable information.

The table below lists the cookies we use and those placed by third parties: 

Cookie Name Purpose
Mum's Guide To Consent Cookie mgt-consentcookie This cookie is considered “strictly necessary” and is set when you click Yes or No on our cookie banner. This tells us whether or not you are aware we are using cookies and have explicitly consented to us using cookies to track your use of the website (in a non-identifiable and anonymous way). Once this cookie is set the notification banner will disappear.
Google Analytics _ga
These cookies are set on our behalf by Google Analytics to enable us to collect information about how many people visit the website and which pages they visit. We use the information to help us improve the website. The information we use is anonymous and we cannot trace it back to individual visitors.
Google Adsense Click here for list When consent is given via the Google pop-up consent message these cookies are placed to managed the placement of adverts. You can find a list of cookies used by Google Adsense here.


Looking after your personal information

Looking after your personal information is of great importance to us.  All information you provide to us is stored on our secure servers. In order to prevent unauthorised access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect.

Any information you send to us will be encrypted using SSL technology. However, please note that the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Children’s privacy

We never knowingly collect or maintain information from our website from individuals under 16 years of age.

Third party websites

Our website contains links to other websites. If you follow a link to any of those websites, please note that those websites have their own privacy policies and that we do not accept any responsibility or liability for those policies. Please check those policies before you submit any personal data to those websites.

Your rights

We work hard to ensure that you are kept fully informed of the personal information we hold, both when we obtain it and at regular intervals subsequently.  Please do let us know if the personal information which we hold about you needs to be corrected, updated or deleted at any time.

Our website and all our newsletters contain a link to enable you to opt out of further correspondence from us.  If you do not wish to receive further information from us please do opt out, unsubscribe or email us at [email protected].

You have the right to ask for a copy of your personal information.

Changes to this Policy

We may change this Policy as we deem necessary from time to time or as may be required by law.  Any changes will be immediately posted on the website and you are deemed to have accepted the terms of the Policy on your first use of the website following the alterations.  You should check this page occasionally to ensure you are happy with any changes.


Should you have any questions or concerns about this Policy, our Terms of Use or any part of our website, please contact us.

Revoking Consent

If you have consented via our cookie banner to the use of cookies by us for the purpose of gathering site analytics, and you would like to revoke your consent, you can do so by clicking here to show the message again.

If you have consented to the use of ad personalisation from Google via their pop-up consent message and would like to revoke your consent, you can do so at any time by scrolling to the bottom of any page and clicking on the Privacy and Cookie settings link, or by clicking here.