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Hitchin’s much-loved Shop Small Pop Up is returning to Churchyard Walk this autumn, bringing a huge range of local creativity to the town centre.
The pop-up reopens at number 39 on Saturday 27 September 2025 for 12 weeks, giving shoppers the chance to discover unique gifts and support independent traders in the run-up to Christmas.
Expect to find a beautiful selection of handmade and locally sourced items – from jewellery, candles, homeware, chocolate and Annie Sloan Chalk Paint. This year they will also be running a variety of creative workshops.
Shop Small Pop Up was set up by Jemma Larkin, owner of The Furniture Parlour, who also runs the Shop Small Pop Up markets at Hitchin Town Hall. These regular markets feature over 140 small businesses throughout the year and have built a loyal following.
Jemma said: “It’s fantastic to be back on Churchyard Walk. The pop-up has always had such a warm welcome from Hitchin shoppers, and it’s a brilliant way to give independent businesses a platform at one of the busiest times of year.”
North Herts Council has welcomed the return of the pop-up, recognising its role in supporting small businesses and making use of empty retail units.
Cllr Tamsin Thomas, North Herts Council’s Executive Member for Enterprise, said: “We’re thrilled to see Shop Small Pop Up back in Hitchin this year. It’s a great way to support local traders and bring more choice and vibrancy to the town centre during the Christmas season.”
Small businesses looking to showcase their products over the festive period are encouraged to apply for temporary units at Churchyard Walk – a great way to reach new customers and benefit from the town centre footfall.
Shop Small Pop Up will run until Sunday 21 December 2025. Opening times are Thursday, Friday 10am - 4pm, Saturday 10am – 5pm and Sunday 10:30am – 3:30pm.
For more information on applying for a temporary unit, please contact [email protected] or [email protected].
For more information on Shop Small Pop Up, follow @shopsmall.popup on Instagram or visit their website www.shopsmallpopup.co.uk
